Leading SAMA Into Malaysia!

Sometimes, the biggest ideas come from the smallest places. Case in point: the huge launch of SAMA Marketing Alliance at Golden Screen Cinema Mid Valley. 🎬✨

Watch the event here: https://www.instagram.com/p/DCi6P8Dy0_h/

I know what you’re thinking—a cinema?? Why hasn’t anyone thought of it! The giant screen, comfortable seats, inviting hallway, it’s only a matter of time before someone realises it’s perfect for hosting massive MoUs! But when the creative minds behind it are from BMC, we make the most out of our free will to choose. 🎨💡

So we rallied up Kailey, Ian, Eunice, Khoo Jin Wee, Joseph, Hui Ping, Matthew, Novem as well as our strong collaborating forces like Wallace & Nicky & of course Ben and set off to bring the success we knew this MoU would see!

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(Group photo of the biggest marketing agencies across APAC represented by the agency's top level representatives!)

And it was a massive MoU, right? 📜 The biggest agencies across APAC officially announcing they’ll be doing some serious marketing in the region. Naturally, they needed an agency in Malaysia to lead them in—and so BMC did it, creatively! 🌟💼

(Conversation between SAMA founding members with top APAC business leaders, from left Ms. Shakthi DC of iWisers, CEO of Asia Pop Culture Mr. Shahril Anuar Ismail, CEO of Golden Screen Cinema Ms. Koh Mei Lee, Director of Beutea Jess Wong & CEO of Superminted Singapore Nadine Wu)

The Big Event:
This wasn’t your usual corporate event. 🏢❌ With top agencies from Malaysia, Thailand, Singapore, and Indonesia coming together, SAMA’s launch was heard across the country. 📣🌏

We’re talking global sponsors like Ajinomoto, Sunshine, Calpis, Beutea, and Hendshake. 🍵🌞 And when the event is covered by media giants like Free Malaysia Today, Marketing Magazine, and TheSun, it’s hard to miss—especially if you’re a big business. 📰👀

Big names like the CEO of Golden Screen Cinema Koh Mei Lee and the Executive Director of Beutea Jess Wong were also there, making this a regional milestone and a very memorable launch. 👏🌟

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(Casual hangout between Battle Mind Creative team with Singapore top agencies iFoundries & Superminted after the successful event!)

Behind the Magic:
This entire event was brought to life by us, Battle Mind Creative. 🎭✨ Yep, we were chosen to lead the charge for SAMA’s entry into Malaysia—and we did it our way. 💃💼 From the venue choice at a cinema to every detail of the event, our team’s creativity and vision set the tone for a very successful and massive launch. 🚀🎉

In this case, it’s not SAMA leading us—it’s us leading SAMA into its success. 🔥👏

Our Senior Team of Battle Mind Creative (From left to right: Business Director Matthew Leong, Novem, Huy Ping, Merger & Acquisition Director Joseph Chan & Strategic Partner Director Nicky Lim!)

What Makes SAMA (and BMC) Shine:
SAMA isn’t just a collective of agencies; it’s about hyperlocalization 🌍❤️—perfect for international clients looking to tap into the APAC region. Why? Because it’s all about understanding local cultures and needs while bringing a global presence. 🌏🤝 And that’s where we shine. We’re the agency that brings fresh ideas to every second in ways that truly connect with audiences. 🧠💡

For us at BMC, this event was more than a milestone—it’s proof that it’s not always about the numbers. Whether it’s the number of people in the company or years since establishment, with the right creativity and leadership, even the most unexpected ideas can turn into big bangs. 🎇💪